On May 27, the 2026 Home Furnishings and Building Materials Industry Foreign Trade Forum, hosted by the China Timber & Wood Products Distribution Association (CTWPDA) and co-organized by DOMOTEX asia/CHINAFLOOR, the Shanghai Timber Trade Association, and the Shandong Timber & Wood Products Association, was successfully held in Shanghai.
Focusing on topics including global market trends, foreign trade data, international expansion practices, and channel innovation, the forum brought together nearly 100 industry experts and business representatives.
Li Jiafeng, President of the China Timber & Wood Products Distribution Association, noted that under China’s “dual circulation” development framework, the industry is facing multiple challenges, including the restructuring of global trade patterns and evolving consumer demand. Enterprises need to accelerate transformation and identify new sources of growth. He stated that the Association will continue to serve as a bridge between the industry and the market, providing companies expanding overseas with greater access to information, resources, and services to support their development in international markets.
Li Jiafeng
President, China Timber & Wood Products Distribution Association
Li Yulong, Project Manager of DOMOTEX asia/CHINAFLOOR, said that as an important global platform for the flooring industry, DOMOTEX asia has long supported the international development of Chinese enterprises. Going forward, the exhibition will continue to work closely with the Association to provide companies expanding overseas with more efficient opportunities for product showcasing and business matchmaking.
Li Yulong
Project Manager, DOMOTEX asia/CHINAFLOOR
During the keynote session, guest speakers shared practical insights and experience on topics including foreign trade data, collaborative international expansion, digital empowerment, and global business development.
Shen Wei
Secretary-General, China Timber & Wood Products Distribution Association
Yang Yuelu
President, Shandong Timber & Wood Products Association
Zhang Qin
International Business Advisor, Alibaba.com
Pan Wei
General Manager of Marketing, Jiangsu Kentier Group Co., Ltd.
During the roundtable discussion, guests exchanged views on “Breaking New Ground through Channel Innovation,” exploring how home furnishings and building materials companies can respond to the changing international trade environment and expand into overseas markets.
The successful forum provided practical insights for home furnishings and building materials companies seeking to better understand the evolving foreign trade landscape and develop overseas markets. The Association will continue to strengthen resource integration and industry collaboration, support quality improvement and upgrading across the sector, and promote the industry’s high-quality and international development.
